Donó is an Ingá fruit juice. In tribute to the Brazil's northern state Pará, a promotional kit and a can were carried out from a project which captures the influences of the famous Mercado Ver-O-Peso, a street market in Belém, the capital city. The cultural nuances found in this comercial area transcend the meanings of a local economy - they represent the daily life, gastronomy, medicine and the history of a people with heritage from indigenous, europeans and riverside folks
The brand identity was heavily inspired by the "banhos de cheiro" (literally translated as Smell Baths), which are small glasses - sold at Ver-O-Peso - containing natural perfumes that are believed to heal, bring love, success, money, and so on. The kit package is inspired by the market's architecture and colors. Also, in the kit, there is a cup that copies the form of the fruit Cupuaçu